OYO Uses Data Science To Address The Dynamic Travel Needs Of Consumers

The company’s data science team constantly gathers insights and feedback to make the OYO experience more personalised and consumer-centric <!—-> Online hotel aggregator OYO is now using data science – both qualitative and quantitative – to study consumer behavior patterns and address the dynamic needs of the travellers as well as drive internal business efficiencies. The company’s data science team constantly gathers insights and feedback to make the OYO experience more personalised and consumer-centric. “Our data scientists use natural curiosity and innovative tools to derive deep insights into customer behavior. These insights not only help us improve our service but also take effective business decisions,” said Ritesh Agarwal, founder & CEO of OYO. In a recent exploration exercise, OYO plotted the normalised geo-locations of 2 million booking sources on a…


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