Overview

CIMB Data Science Challenge will test participants’ application and knowledge of data preparation and data mining.  Participating teams will need to: i. Develop creative and effective data analytics and marketing strategies to strengthen CIMB’s ability to cross-sell products and deepen customer relationships by creating propensity/ predictive models and/or segmentation framework.  ii. Propose business solutions that address revenue growth challenges faced by CIMB.  The duration of the competition is 2 days. During this period, the following items will be provided:     • General information about the competition     • Storyline case study and dataset     • Description and information about the dataset     • Results template     • Evaluation criteria and allocation of marks     • A computer notebook   Each team will have to solve the case scenario and prepare the following:     • 2 page summary report…


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