Our Brains Could Be “Nudged” to Make Healthier Decisions, Researchers Suggest

Scientists captured the decision-making brain activity in macaques down to the millisecond. There’s an area in your brain, called the orbitofrontal cortex, which plays a key role in the decisions you make. When it’s damaged, it can lead to poor choices and impulsivity. Neuroscientists at UC Berkeley recorded the real-time deliberations by macaque monkeys, enabling them to capture the dynamics of decision-making down to the millisecond in the brain’s orbitofrontal cortex. In theory, the new insights will help researchers figure out how to help people pick a healthier choice over a more toxic one. “If we can measure a decision in real time, we can potentially also manipulate it,” study senior author Jonathan Wallis, a UC Berkeley neuroscientist and professor of psychology, said in a press statement. In the experiment, electrodes…


Link to Full Article: Our Brains Could Be “Nudged” to Make Healthier Decisions, Researchers Suggest