OtherLevels Brings Machine Learning To Email For Improved Targeting, Engagement

OtherLevels today announced the launch of a new customer engagement marketing platform that empowers email marketers to incorporate Big Data and machine learning into their marketing strategies and actions. Intelligent Messaging by OtherLevels adds to the enterprise digital marketing company’s suite of automated marketing products, segmentation and targeting tools.  “The future of messaging is reaching 100% of your audience via a wide range of message types, mixing traditional and new message types, with many triggered in the moment — not the legacy first-generation approach of ‘segment and send’,” states Ramsey Masri, CEO of OtherLevels. “Intelligent Messaging will be able to significantly improve an organization’s engagement with their customers, which in turn will boost retention and revenue measures.”The new product creates a holistic profile of each customer based on past behavior and…


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