Oracle’s Responsys Adds Machine Learning-Driven Personalization Via Boomtrain Integration

Personalized notification platform Boomtrain announced today a new integration with Oracle’s Marketing Cloud that could make marketers’ lives a bit easier. The integration provides a predictive personalization platform for email marketing through the Oracle Cloud’s B2C Responsys component, which enables marketers to conduct campaigns via emails, website ads, text messages or social media ads. Boomtrain specializes in machine learning-based personalization for email and push notifications, and this is the first machine learning solution for Responsys. Machine learning uses pattern recognition to learn from previous examples, thus improving effectiveness as it acquires more data — without being specifically programmed for the improvements. “This is the ‘easy button’ for marketers,” Boomtrain vp for business development Neej Gore told me. Without Boomtrain, he said, a marketer looking to send out an email newsletter would…


Link to Full Article: Oracle’s Responsys Adds Machine Learning-Driven Personalization Via Boomtrain Integration