Oracle buys Israeli machine learning startup Crosswise for million

Crosswise is acquired by Oracle in a reportedly $50 million deal Oracle’s purchase is the latest in a string that point to its big data strategy. Oracle announced Thursday it would buy out Crosswise, a marketing startup that uses machine learning for cross-device advertising. Oracle’s press release suggests their acquisition’s ability to match multiple devices to individual users is what convinced the larger company to make the move, explaining Crosswise will strengthen Oracle’s “Data as a service” business. “By applying advanced data science and proprietary machine-learning techniques to this data, Crosswise constructs a new probabilistic Device Map™ matching multiple devices to individual users in an accurate, scalable and high quality manner.” Crosswise calls itself the “device map authority.” They present their technology as something of an algorithmic orchestra. Their site…


Link to Full Article: Oracle buys Israeli machine learning startup Crosswise for million