Oracle buys Crosswise to strengthen its Data-as-a-Service capabilities

Oracle recently announced it signed an agreement to acquire Crosswise, a provider of machine-learning based cross-device data which enables marketers and publishers to take benefit from from cross-device advertising, personalisation and analytics. In a letter to customers and partners, Omar Tawakol, Senior Vice President and General Manager for Oracle Data Cloud says that uniting identity across desktop, browsers and mobile apps to create a relationship with customers and prospect has become a challenge for marketers. “Identification methods are different on every device and across every channel, and solving this can enable marketers to have a significantly more effective dialogue with the consumer and save billions of advertising dollars.” Oracle says that Crosswise’s technology processes over a petabyte of user and device activity data from billions of unique devices every month.…


Link to Full Article: Oracle buys Crosswise to strengthen its Data-as-a-Service capabilities