Oracle Buys Crosswise For Cross-Device Tracking, Marketing Cloud

Oracle has acquired a marketing technology company that helps organizations get a clearer, unified profile of their customers, regardless of whether the customer is using a smartphone or a PC. Facebook F8: AI, Future Of Apps On Display (Click image for larger view and slideshow.) Oracle is beefing up its services to marketing and advertising-focused customers with the acquisition of an Israeli company that tracks how users engage with advertising and media. Oracle announced that it will buy Crosswire, a provider of machine-learning based cross-device data that can help marketers track cross-device advertising, personalization, and analytics. Oracle did not disclose the conditions of the deal, but press reports say Oracle paid approximately $50 million for the venture-funded startup founded in 2013. (Image: from2015/iStockphoto) Tracking consumers across devices has been a priority…


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