Op-Ed: Coalition Politics – using a Band-Aid to dress a cancerous wound

Functions, organisational structure, political engineering models and the centricity of the electorate in modern political campaigns are very different from the last century. Gone are the days of community sampling, billboards and television ads. The application of complex analytical tools and deep research capabilities underpin modern political campaigns. Behavioural science and psychological warfare are also pertinent skills when running these campaigns. Modern-day electioneering requires that a successful party must collect data every second, minute, hour, day, week, month and year, from a range of internal, external, structured and unstructured data sets. The data needs to be geo-fenced and categorised in such a way that the measurement of sentiment, its impact whether negative or positive on an issue, can be analysed using big data-machine learning tools and complex algorithms. There is…


Link to Full Article: Op-Ed: Coalition Politics – using a Band-Aid to dress a cancerous wound