One activity may engage your brain more than any other

Hersheys/YouTubeThat York Peppermint Pattie really can awaken your senses like the commercial promises. Your brain fires for every reason imaginable — walking, talking, remembering what you went into that room for, even doing nothing at all. But neuroscientists think one activity might activate your brain more than any other, and you do it every day: eating! Dr. Gordon Shepherd, a neuroscientist at Yale, coined the term “neurogastronomy” in 2006 to describe how the brain creates flavors that make eating food pleasurable. He told Tech Insider that creating flavor is one of the most complex tasks the brain does. “Flavor engages more of the brain in relation to how it determines what we eat than almost any other behavior. If you think about swinging a tennis racket, or writing a paper, or…


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