Omnicom Media Group launched Sentience : a book on the impact of Artificial Intelligence

Omnicom Media Group launched its latest publication Sentience: The Coming AI Revolution and the Implications for Marketing, looking at the impact that AI will have upon the world of marketing. According to Mike Cooper, CEO PHD/Omnicom Media Group Worldwide, “The impact of AI will result in a radical reorganisation of advertising and marketing.  AI applications will be largely ad-supported, meaning that marketing will be one of the first disciplines disrupted by AI.  In the future, brands will be marketing to an algorithm, not directly to consumers”. Sentience offers a new perspective, in the effort to scope out a commercially realistic view on the potential products we will be using and the advertising and data models that will likely support them. “Marketing will be radically reorganised by the AI revolution, and…


Link to Full Article: Omnicom Media Group launched Sentience : a book on the impact of Artificial Intelligence