NUVIAD Announces SmaRTB™ Streams for Mobile Media Demand Partners

TEL AVIV, Israel, December 2, 2015 /PRNewswire/ –Using NUVIAD’s SmaRTB, demand partners, such as Mobile DSPs, Mobile Exchanges and media buyers can purchase highly accurate media from all the major Mobile Exchanges and SSPs.NUVIAD announced today the availability of SmaRTB™ streams for mobile demand partners. SmaRTB allows mobile DSPs, Exchanges and media buyers to accurately define the exact traffic they need using dozens of user, app or geographical attributes. NUVIAD’s SmaRTB™ platform provides the media from a variety of SSPs and Exchanges.”Real Time Bidding advertising is all about analyzing huge amounts of potential traffic and buying only the media that works for the advertiser. However, SSPs and exchanges do not provide the ability to filter the RTB requests, analyze their performance and focus on what the advertiser really needs. As…


Link to Full Article: NUVIAD Announces SmaRTB™ Streams for Mobile Media Demand Partners