NU Marketing Association

Earlier this semester, NUMA was proud to host a speaker from Rue La La to talk to us about big data, which Rue La La uses to help inform their operations.  The field of big data has gotten a lot of attention in recent years, because of all the possibilities it opens up in a variety of industries – including marketing. But what is big data and why is it so exciting? If you’re wondering, look no further: here’s an overview that’ll have you feeling like an expert data scientist in no time. What is big data? Big data refers to datasets so large and complex that normal data analysis and management techniques are not enough. Typically, the data that most companies use is “PC-size,” meaning that a regular PC or…


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