Nova Powers Your Sales Leads With Artificially Intelligent Personalization

Sometimes generating leads is about finding connections wherever you can. “I went to school at X too!” “X is a great cause, my brother has done some work with them also.” And so on and so forth.The problem for salespeople is braving the firehose of information available online to find these connection points easily and quickly. YC-backed Nova is an email analytics platform that also uses artificial intelligence to scrape through a contact’s online identity and generate a personalized introductory paragraph that salespeople can add to their pitches. The software, which integrates directly into a user’s inbox, tracks the rate of opens, clicks, replies and bounces for sales pitches. A key to boost those numbers, Nova CEO Will Dinkel tells me, is email personalization. You get started with the software by dumping a batch of…


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