Noel Leeming launches machine-learning sales tool

Noel Leeming has partnered with Quantiful to develop a mobile product comparison tool, following news from The Warehouse CEO Mark Powell that 25% of the group’s marketing budget will focus on digital. The Warehouse Group acquired Noel Leeming in December 2012. The new tool, Match, was driven by Machine Learning and will be introduced into a number of Noel Leeming stores. Match allows sales staff to instantly identify the best mobile and broadband plan across all telecommunication suppliers for their customers’ needs. Match and Noel Leeming staff use the customer’s personal information and preferences and provide precisely targeted suggestions and recommendations for their mobile phone and plan. “With Match, decision making for the customer and sales staff is now effortless,” explains Alan Gourdie, managing director at Quantiful. “Products and services details…


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