No Joke, McCann Japan Hires First Artificial Intelligence Creative Director, Starting April 1

When McCann Worldgroup holds its new employee welcoming ceremony on April 1, there will be one standout addition to the agency. Along with hiring 11 recent college graduates, the agency will also add AI-CD β (AI-CD beta), the world’s first artificial intelligence (A.I.) creative director. AI-CD beta will work for McCann Japan and was developed through the “Creative Genome Project,” the first project undertaken by McCann Millennials, a taskforce launched last September by agency employees in many an advertiser’s dream demographic.”Artificial intelligence is already being used to create a wide variety of entertainment, including music, movies, and TV drama, so we’re very enthusiastic about the potential of AI-CD ß for the future of ad creation,” said Yasuyuki Katagi, president & CEO of McCann Japan. “The whole company is 100 percent…


Link to Full Article: No Joke, McCann Japan Hires First Artificial Intelligence Creative Director, Starting April 1