No data scientist? No worries. How to start thinking like a citizen data scientist

Victory on the sports field relies on a mix of brains and brawn, with successful sporting organisations making the most of their data to improve performance. What’s this got to do with running a small business? A lot. Data analytics is becoming a powerful tool at all levels of sport, from grassroots organisations like Football NSW through to sporting giants like the NBA’s Orlando Magic. While they play different games, the one thing they all have in common is they’ve been able to improve their revenue streams and engage with stakeholders by learning how to make the most of their business data. Football NSW is the state’s governing body for association and indoor football, responsible for 650 community clubs. Until recently it was still dependent on spreadsheets to cope with…


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