Nike 1, Adidas 0: the neuroscience battle behind the Euro 2016 ads

Opinion The final whistle has blown on Euro 2016, leaving pundits and fans alike to pore over their teams’ Championship campaigns. Neuro-Insight’s UK CEO asks, what could we do better next time? For numerous brands involved in the Euros the same is true. Unlike the footballers, however, there isn’t much time to evaluate their performance before their next fixture: Rio 2016 looms large on the summer calendar. Luckily, there are plenty of lessons that marketers can take from one of the oldest rivalries in sport: Nike and Adidas. Whereas only Adidas chose to sponsor the tournament, the numbers suggest Nike “won” with its advertising. Nike’s “The switch” racked up more than 50 million YouTube views while Adidas’ “Paul Pogba: First never follows” got just over 300,000. According to Unruly, Nike’s was also…


Link to Full Article: Nike 1, Adidas 0: the neuroscience battle behind the Euro 2016 ads