Nielsen wired me with sensors and exposed my CES tech fetish

It started half an hour before the doors officially opened for day one of CES 2016. A team from analytics company Nielsen came to the Engadget trailer and wired me up with sensors. They put monitoring devices on my chest, wrist and fingers. designed to keep tabs on my heart rate, breathing and changes in the electrical properties of my skin (GSR). Then came the eye-tracking glasses, which would record what I was seeing and pin-point exactly where I was looking. Nielsen doesn’t make any of this hardware. It just wraps it up in a package, and has the software and neuroscientists to make sense of the data. The question I went into this with, and the one you’re probably asking yourself now, is “why?” Why is Nielsen, a company…


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