Nielsen hopes to use data science to prove why Ashton Kutcher should be a TV host

In this June 20, 2016 file photo, actor Ashton Kutcher attends the Museum of the Moving Image’s 2016 Industry Tribute in New York. According to a new analytics tool unveiled by the Nielsen company, Wednesday, June 22, 2016, people who say they like Kutcher are much more apt to watch morning shows than fans of most other celebrities. The ratings company believes the tool can provide scientific rigor to decisions on how to deploy talent. Evan Agostini, Invision via The Associated PressNEW YORK — Ashton Kutcher as a television morning show host? Aaron Paul as an advertising spokesman for hybrid automobiles? Those are two of the ideas suggested by a new analytics tool unveiled by the Nielsen company Wednesday, one that it thinks can provide scientific rigor to decisions on how…


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