Nielsen Consumer Neuroscience Unveils Trailblazing Ad Testing Solution

News Feed Item Nielsen Consumer Neuroscience Unveils Trailblazing Ad Testing Solution Nielsen’s Video Ad Explorer Delivers Unparalleled Consumer Insights, Predictive of In-Market Sales Behavior in Collaborative Study with CBS, Nielsen Consumer Neuroscience and Nielsen Catalina Solutions By PR Newswire Article Rating: June 13, 2016 12:40 PM EDT   NEW YORK, June 13, 2016 /PRNewswire/ — Nielsen Consumer Neuroscience, the leader in measuring non-conscious responses to deliver consumer insights, today announced the launch of an advertising research solution that will set a new standard for marketers looking to elevate their advertising creative and optimize in-market performance. Video Ad Explorer, which was shown to predict in-market consumer sales behavior in a ground-breaking study with CBS, integrates the most comprehensive suite of neuroscience technologies. It helps brands unlock consumer insights and unravel the complexities…


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