Ng: Sponsored content and artificial intelligence

ON social media, it can be difficult to determine if a post has an ulterior motive or not. We are also curious about whether the post is paid for or not. This came into focus due to Michael Phelps’ post. He has won more than 20 gold medals in the last three Olympics, including five more golds last week in Rio, making him practically the most decorated Olympian in history. He has announced his retirement, and in his Instagram page, in the midst of glory, he posted a picture with his fiancée Nicole Johnson, and wrote, “I love spending time together with you. Thank you for everything. Can’t wait for the next chapter in our life to begin! Love you!” Such professions of love looks so heartfelt, and personal. Only…


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