News U Can Use: OneSpot; Viewbix and Kaltura; Taptica With AreaOne

News Comment Print Article Email Permalink News U Can Use: OneSpot; Viewbix and Kaltura; Taptica With AreaOne Written on Nov 2, 2015  Author Adotas  | Tweet OneSpot Launches Proprietary Content Sequencing Platform In a move that significantly expands the company’s widely adopted Content Sequencing® technology platform, OneSpot announced the launch of a new integrated solution purpose-built for delivering cross-channel personalization of branded editorial content. The Content Sequencing platform helps brands build content-driven one-to-one relationships by personalizing and sequencing content to individuals no matter where they are in the digital journey: It extends engagement across website, e-mail, mobile, social and paid digital channels. “Content marketing has reached a tipping point as brands continue to shift from taking a seasonal, event-driven content campaign approach to becoming ‘always on’ content publishers, building their…


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