New Textio tool uses machine learning to find the most effective words

Picking the right words is a key component of many jobs, and most of the time, we rely on our own vocabulary. But a new feature from Seattle-based tech startup Textio uses the power of machine learning to find the most effective words, thanks to a vast database and the power of a supercomputer. Textio’s new predictive engine, called Opportunities, was announced today. Designed for job posts and emails to candidates, Opportunities adds to the existing Textio analysis tool that helps companies find diverse employees. The tool already spots language that historically attracts more male candidates and suggests replacements that are more neutral. But the new engine learns from Textio’s users, evolving as language changes and once-powerful phrases begin to lose meaning. For example, Textio co-founder and CTO Jensen Harris points to the phrase “big data.” “A year ago,…


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