New Platform Employs Predictive Data Modeling, Machine Learning for Marketing Insights

PRESS RELEASE–CAMPBELL, Calif.–[24]7 announced yesterday that it has launched the [24]7 Customer Acquisition Cloud, a suite of marketing technology solutions that enable marketers to better connect with and influence consumers at every touch point. The suite is based on the acquisition of Campanja, a paid search bid optimization company, and EngageClick, a personalized marketing company. Combined with [24]7’s predictive customer engagement platform, the Customer Acquisition Cloud gives marketers insight into the entire customer journey, from initial search to the point of purchase. Marketers in large organizations are increasingly challenged to provide the personalization that consumers have come to expect. The Customer Acquisition Cloud empowers companies to achieve more effective customer acquisition at lower cost, increase their understanding of how media spending is driving revenues through marketing campaigns and leverage the…


Link to Full Article: New Platform Employs Predictive Data Modeling, Machine Learning for Marketing Insights