New Omnibus Offers Neuroscience ‘Snapshot’

Research technology provider Interactive Video Productions (IVP) has unveiled a ‘Neuro Omnibus for Video Testing’, allowing researchers to put their video in front of an audience of consumers and track their subconscious response. The Omnibus is supported by HCD Research.IVP’s offering includes usability, eye tracking and neuromarketing technology and is available across the US, Europe and Canada, including via a substantial network of research facility partners. The new Omnibus product can be integrated into a traditional research project, adding a snapshot of consumer reactions, in terms of attention and emotional reaction to each section of the video. Clients receive metrics including an indication of the impact of the critical first six seconds of their tested ad, and graphics of variation in response throughout the clip; along with consulting input from…


Link to Full Article: New Omnibus Offers Neuroscience ‘Snapshot’