New image recognition app brings context to smartphone photos

We’ve all seen the QR code. That’s the pixelated-like mobile phone-readable barcode that marketers place on or near products. Point your smartphone at the encoded icon, scan it with an associated mobile app, and the device links to a website.

Then there’s the regular, stripy barcode that you can use to compare prices at brick-and-mortar stores.

Both of these technologies are likely to be superseded.

Image recognition

The Blip is a proprietary marker-less image recognition technology. It doesn’t use any kind of barcode because it doesn’t need to. The technology actually identifies the image and then delivers the marketing message.