New Google artificial intelligence algorithm RankBrain

The latest news from Google is that the tech giant is now using a machine-learning artificial intelligence system called RankBrain. Every change to the company’s search algorithms has a major effect on the entire online industry, so what does the new development mean for website owners, designers, SEO specialists and digital marketers? Machine learning Using machine learning to help deliver search results is quite a big step forward, and RankBrain certainly looks like shaking up the world of rankings. Google confirmed the RankBrain name to Bloomberg and online news site Search Engine Land, and the new approach it uses is firmly based on an artificial intelligence model. Although Google hasn’t built a self-aware computer (yet), artificial intelligence in this sense means a computer system that learns from mistakes and makes…


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