Neuroscience shows mobile lag causes stress

By Chantal Tode February 18, 2016 Slow load times on mobile cause significant stress Using neuroscience technology, Ericsson found that delays in loading Web pages and videos caused mobile users’ heart rates to rise 38 percent.  While the findings point to the need for wireless carriers to invest in high-speed mobile networks as data consumption grows, there are also implications for marketers, who are still exploring the best ways to reach mobile users with brand messages. While delivering video ads and other data-heavy content could increase users’ stress levels – thereby potentially associating the brand with a negative feeling – there are also challenges with native experience that are meant to less intrusive.  “Marketers should always be mindful of load times and the experience of advertising,” said Lara Mehanna, general…


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