Neuroscience, loyalty and technology: The future of retail is personal

Shopping is about to get weird. Picture: Chris PavlichFrank Chungnews.com.au@franks_chung ShareShare on FacebookShare on TwitterShare on Google+Share on RedditEmail a friendTHE future of retail is like a bad movie sequel. This time, it’s personal.Imagine dropping into a Myer on your way home from a busy day of work. Your wearable wristband — which has tracked your stress levels throughout the day — quietly alerts the store attendants, who greet you with a cold glass of water and offer you a seat.As you relax, the attendant uses their tablet device to call a selection of products from the back room — products you didn’t even know you wanted — in your size and fit.Your every interaction is tracked and analysed by the store, which carefully manages your long-term relationship to grow…


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