Neuromarketing – What Is It and Why You Should Care

Data is empowering marketers to help eliminate the unknowns. The anonymous person in your stadium whose friend gave them the ticket. The member who visits your museum once, but never donates or comes back for another exhibit. Or the brand that sponsors your festival, but gets minimal return. By aggregating large data sets, marketers are getting closer and closer to understanding what their audiences like and who they are, but do they truly understand why? Neuromarketing and artificial intelligence are lending a helping hand to marketers who are making their way down the unknown path of psychological responses.   What is Neuromarketing? What if advertisers and marketers could create campaigns that were so adaptive that they understand facial expressions, brain waves and emotional responses? Though it is now exiting the…


Link to Full Article: Neuromarketing – What Is It and Why You Should Care