NeuroInsights: Neuroscience for Marketing and Leadership

Moran Cerf’s research uses methods from neuroscience to understand the underlying mechanisms of our psychology. His work focuses on studies of the neural underpinnings of our behaviors: how our emotions, dreams and decision-making processes work, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. Professor Cerf holds multiple patents, and his academic work has been published in academic journals such as Nature, as well as popular journals such as Wired and Forbes. Prior to his academic career, Professor Cerf spent nearly a decade in industry, holding positions in computers security, pharmaceutical, telecom, fashion, software development and innovations development. Professor Cerf spoke at TED, PopTech, DLD, and the WEF and his talks have received millions of views and a large…


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