Networked Insights raises M to analyze social posts for marketers

Networked Insights, a Chicago-based company whose tools crawl the social web and analyze data for marketers, has raised $30 million in Series E funding, the company announced Friday. The company sifts through 560 million social media posts from 30 million sources daily, it said on its website. It sorts and analyzes that information for marketers and agencies, and pitches itself as a way for them to create better-targeted and more effective campaigns. Its clients include NBC Universal, media-buying agency GroupM, and American Family Insurance, whose venture arm is an investor. The funding will help Networked Insights invest in deep learning and artificial intelligence capabilities on its platform, Kairos, the company said. It said it would also use the infusion to enter partnerships and pursue acquisitions. CEO Dan Neely said the funding would also…


Link to Full Article: Networked Insights raises M to analyze social posts for marketers