Myntra’s Artie robot shrinks product lifecycle time from 6 months to 20 days

Fashion is a fickle mistress.And that’s a brutal fact Myntra confronts every day. As India’s largest fashion portal, Myntra lives off the pulse of a market steeped in fashion. It’s a market where a flurry of fashion trends come and go in the blink of an eye. With 12 million users shopping for trendy togs on Myntra, the e-tailer was desperate to stay in step with style.Myntra relied on a battery of leading in house designers who analysed the big trends ruling the fashion scene and designed clothes accordingly.While this method could not be dissed entirely, it wasn’t the most efficient of processes. In a normal fashion cycle it took anywhere between 3 – 9 months for a designer to plan, design, manufacture and bring an apparel into the market.…


Link to Full Article: Myntra’s Artie robot shrinks product lifecycle time from 6 months to 20 days