Myntra to leverage Artificial Intelligence, Machine Learning to empower customers and brands in …

As we enter into the New Year, we take a look back at Myntra’s pace of growth and transformation in the year that went by. The online shopping portal grew by leaps with 80 percent growth year-on-year In the month of October, Myntra clocked in $1 billion+ GMV run rate with higher full price sale @2X of horizontals. “The year also saw Myntra hit a higher NPS score of +20 over the closest horizontals. The brand has achieved a monthly active user base of 18 million and over 30 million app downloads and 50 million page views per day,” recalls Ananth Narayanan, CEO, Myntra and Jabong. Narayanan has been setting even more ambitious targets for the next fiscal given the momentum that has come to play. The acquisition of Jabong…


Link to Full Article: Myntra to leverage Artificial Intelligence, Machine Learning to empower customers and brands in …

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