Mumbrella360 video: What the artificial intelligence revolution means for marketers

In the wrap up of Mumbrella360 on June 7-9, we revisit the highlights of the successful event. What is AI and what potential does it hold for society and marketing? How has it become one of the most talked-about issues of today? Chris Stephenson, head of strategy and planning, APAC, for Phd, looks into the AI-driven world of 2029 and the impact and implications of AI enabled marketing. You’ve watched Watson winning Jeopardy and AlphaGo defeat Go grandmaster Lee Se-Dol, heard about the launch of the Facebook chatbots platform for brands; and seen footage of Google’s self-driving car. With both computing power and data collection increasing exponentially, our machines are gaining on us. Within just over a decade from now they will be far more intelligent than we are, AI…


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