More than buzzwords: Why brand tech like AI and conversational interfaces will shape society

From machine learning to artificial intelligence to conversational interfaces – these are the buzzwords currently transforming brand tech and in turn shaping society. But what do they actually mean and how are they changing things? In simple terms: Artificial intelligence is a measure of a system’s ability to reason like a human (could it hear a sentence like ‘Prince is brown bread’ for the first time and know it’s rhyming slang not a baked tribute?).  Machine learning describes a system’s capability to teach itself (if you show it five pictures of chairs will it discriminate between chairs and tables from now on?).  Having a conversational interface means instead of presenting buttons and text fields (like in a webpage) a system will communicate with you using natural language either in text…


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