Mobify Acquires Pathful; Advanced Machine Learning Technology to Help Retailers Leverage …

VANCOUVER, BC–(Marketwired – Apr 18, 2016) –  Mobile customer engagement leader Mobify today announced the acquisition of Pathful, provider of advanced machine learning-based technology for behaviour-based targeting. Terms of the acquisition were not disclosed. Founded in 2011, Pathful helps retailers and B2B customers understand how visitors interact with content, capturing micro interactions on the web as well as with desktop and mobile devices to surface content that engages with customers and increases conversions. Pathful machine algorithms are able to generate and analyze 25 times the data of Google Analytics for unparalleled on-page insights. The technology is being integrated with Mobify’s Mobile Customer Engagement Platform, enabling retailers that use content marketing and marketing automation to acquire and qualify customers by understanding the entire customer journey, from acquisition through conversion.  Pathful is Mobify’s second…


Link to Full Article: Mobify Acquires Pathful; Advanced Machine Learning Technology to Help Retailers Leverage …