Mixpanel Launches Predict, An Analytical ‘Magic 8&Ball’ For User Engagement

The small field of “predictive analytics” wants to turn all the data mined by businesses into a type of “Magic 8-ball” that can be used to predict and solve problems before they start. Today, analytics firm Mixpanel is releasing Predict, a predictive analytics product that claims to figure out how to get your business more engagement in 30 seconds. Mixpanel has been collecting business analytics since it launched in 2009 and it has claimed some high-profile clients in the past few years—names like Uber, Spotify, NBC, Healthcare.gov, OpenTable, and Fitbit, along with snagging $65 million in a funding round with an $865 million valuation last December. Mixpanel’s clients want to know how many actions a user needs to perform before they become engaged, like how many songs a user might…


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