Microsoft’s UK CMO: ‘We’re on the cusp of the fourth industrial revolution’

Brands need to be “waking up” up to the potential of bots and be aware of sensors, the cloud and machine learning as we approach the “fourth industrial revolution”, Microsoft’s UK chief marketing officer told The Drum.Paul Davies, who spoke on the Advertising Week Europe panel dubbed ‘How smart cities will transform advertising’, explained how Microsoft is already looking to an automated, connected future when designing and collaborating on innovations. “We have an app experience for people who are visually impaired, which is powered through bluetooth sensors to help them walk around all the way, through an electric car sharing company called Autolib,” he said. “Their mission is to reduce the number of cars in Paris by 25,000 in the next seven years…using data and the cloud to empower that.”…


Link to Full Article: Microsoft’s UK CMO: ‘We’re on the cusp of the fourth industrial revolution’