Microsoft’s Recent Acquisitions, Releases – Groove for iOS, Fetch, SwiftKey

Microsoft has been a company which has taken a whole new approach to marketing. The company is traditionally known for their software business, and had recently tried to enter into the hardware business too. However in less than a year’s time, they have realized that the hardware business is not their cup of tea, and that they need to work much harder here. Microsoft’s late entry in the hardware business has cost them dearly and they have lagged out years behind other firms in the hardware markets. The company has however been playing around their strength off late, which is the software business, and have been releasing and acquiring a large number of apps. Case in point being the following three: Groove for iOS Microsoft took over the Groove for…


Link to Full Article: Microsoft’s Recent Acquisitions, Releases – Groove for iOS, Fetch, SwiftKey

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