Microsoft seeks to build smarter business software

LinkedIn deal could revolutionise ‘dumb’ applications for sales and human resources The staid world of enterprise software could be on the verge of a productivity revolution. Entrepreneurs believe that injecting huge amounts of data and artificial intelligence in to “dumb” applications could completely reshape the way companies manage basic functions including sales and human resources. More On this topic IN Technology That hope is one of the main forces behind Microsoft’s $26bn planned acquisition of LinkedIn, announced earlier this week. It has already started to reverberate through the software sector, as rivals try to assess the potential impact of the groundbreaking but risky move. “Data is the new currency in enterprise software and consumer software,” says Dave Elkington, chief executive of InsideSales, a start-up that applies big data and artificial…


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