Microsoft Research Engineers Make 16 Predictions For 2016

Microsoft may be “all in” for Bing Ads and search advertising under the guidance of Search Advertising Corporate VP Rik van der Kooi, but the company only alludes to advancements in the 16 predictions for 2016 made by its research engineers. Many of the technology advancements that some of the more than 1,000 scientists and engineers predict for 2016 and beyond — although not cited in direct references — will benefit search both in terms of organic listings and paid-search advertising. After all, Microsoft integrated Bing technology into the Windows 10 operating system. The research team’s predictions are far-reaching, from new processor tech to Big Data. Some tech predictions already have begun to take shape in Microsoft’s hardware — Surface Pro 4, and the debut of the company’s first laptop/tablet, Surface…


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