Michael Ferrari Joins The Weather Company as Head of Data Science for Ad Products

Michael Ferrari has joined the company as the Head of Data Science for the Ad Products team. In this role, he is responsible for defining the data science strategy across all of our advertising products, which includes LocationFX, WeatherFX, and AudienceFX. He is based in New York and reports to Ed Kozek, SVP of Product and Engineering.Michael leads a team of data scientists, engineers, and product managers in developing and implementing scalable, data-driven solutions for audience targeting, mobile and location-based targeting, ad attribution, and performance tracking across all of our ad products. He will work closely with Weather’s leadership team to identify opportunities that leverage our massive sets of weather, location, and audience data in order to build predictive models for blue chip marketers.“Michael’s extensive background in data science and continued…


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