Messaging apps: The new battlefield for Google, Facebook and Microsoft

By Surajit Agarwal Messaging apps are the new battlefield and over the last couple of months Google, Facebook and Microsoft have shown serious intent at grabbing a share of the pie. Facebook has a head start here – the social networking giant has over 1.9 billion users on its two messaging platforms—WhatsApp and Facebook Messenger and will fiercely fight to protect its territory. In contrast Google only recently announced Allo. The next generation Messenger App from Google is expected to launch soon. Microsoft displayed its intent by purchasing little known Wand Labs, a company that says its mission is to “to tear down app walls, integrate your services in chat, and make them work together so you can do more with less taps.” Facebook, on its part, announced Deep Text which…


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