Meet the unicorn that’s changing the sales industry with its predictive cloud

Share Google Plus Coming out of the Silicon Slopes of Utah, the enterprise startup was valued at $1 billion as long ago as April 2014, following a $100m funding round. The company has been focusing on establishing a European presence, launching new products and establishing key partnerships with the likes of Salesforce and Microsoft since.Insidesales.com was founded ten years ago by Dave Elkington. The philosophy major from Brigham Young University with no background in sales wanted to see if human behaviour could be predicted and how this might affect business. The explosion of big data and developments in machine learning and AI gave him that opportunity. So, why sales? Cynically, it’s because this was an industry where the product was ripe for monetisation. Over the past decade Elkington has quietly…


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