Meet the data scientist: What does it take to hold down ‘the sexiest job of the 21st century’ and how …

The role of data scientist was dubbed “the sexiest job of the 21st century” by Harvard Business Review, with the the lauded academic journal noting how media companies faces tough competition to attract suitable candidates for the emerging discipline.With over 2.5 quintillion bytes of data created every day according to IBM, every industry vertical wants to hire data scientists in order to capitalise on their ability make sense of huge amounts of data, spot behavioural patterns, as well as inefficiencies, and forecast potential opportunities. However, such talent is not easy to come by, and neither is it cheap, according to industry experts. Given that most media companies (both on the buy- and sell-side of the industry) are going through a period of unparalleled economic disruption, paying top dollar for such…


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