Meet Phrasee: The robot marketer that outperforms humans

Kitty Knowles: What inspired you to create Phrasee?Parry Malm: I studied computer science in university, and worked coding CRM software starting in 1999, so the idea of the importance of customer data is native to me. When I led a global marketing team for a FTSE250 publisher, I sent out millions of emails, and I was always perplexed as to why one worked, and why one didn’t. “Here’s a secret about email marketers: most of them hate writing subject lines.” Why? Because it’s surprisingly hard, and it’s an imperfect process, and if your subject line sucks then all your effort on the rest of the email has been a waste of time. Previous to Phrasee, marketers would just stick their finger in the air. But out of trillions of language…


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