Meet our Data Science Partners: The Power Behind Veeva CRM Suggestions

Meet Our Data Science Partners: The Power Behind Veeva CRM SuggestionsHealthcare data comes in all different shapes and sizes. To start, you have demographic data, interaction data, market data, and clinical data. Then you’ve got “soft” data points, like whether healthcare professionals (HCPs) prefer to be contacted by email or phone. Do they tweet? Are they active in social networks? Professional associations? Who influences them and who do they influence? All of this data is at your disposal, but the quantity is dizzying to imagine and nearly impossible to comprehend. But customer data can be used very effectively to direct field teams to their next best action. Veeva CRM Suggestions is a rep dashboard, powered by data science, which recommends best actions and channels for each customer. Armed with the…


Link to Full Article: Meet our Data Science Partners: The Power Behind Veeva CRM Suggestions