McCann Japan Finally Hires a Robot as Creative Director

Today in Press Releases That Should Be Taken Very Seriously, McCann Japan has finally turned the wildest dreams of holding company executives into reality by automating the creative director role. The AI CD will, in fact, attend the Tokyo office’s new employee welcoming ceremony on April 1st along with 11 recent college grads who have also joined the McCann team. And yes, that date is pure coincidence. OK, but what’s this all about, really? From the press release: “AI-CD β is artificial intelligence that is able to give creative direction for commercials.” Also: “Moving forward, AI-CD β will be assigned as a creative director to client accounts and will provide creative direction for commercials as per creative briefs. Until now, the production of commercials has been dependent on the intangible experience and know-how of human creators.” This is…


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